nib

UX/UI Design

The recent redesign of NIB's website included technical enhancements that streamlined navigation and integrated intuitive, user-centric design features, resulting in significantly improved accessibility and enhanced customer interactions.

The Project

The redesign of the NIB travel insurance website was driven by the need to create a more intuitive and user-friendly platform. The project included significant UX/UI enhancements that were aimed at simplifying the user journey and increasing the appeal and functionality of the website.

The Outcome

The UX/UI redesign of the NIB travel insurance website resulted in a markedly improved platform that not only meets but exceeds user expectations. Post-launch feedback has been overwhelmingly positive, with users reporting a significant reduction in navigation times and an increase in overall satisfaction. The intuitive design and enhanced functionality have led to an increase in user engagement and a higher conversion rate for travel insurance sign-ups. This successful outcome underscores the value of focusing on user-centered design principles and highlights the project's impact in strengthening NIB's market position in the travel insurance sector.

Role the credits!

Designer: Brody Page + various members from nib.

Agency: Mudbath

Account Director: Finlay Roach

I'm Brody.

An Experience Designer based in Tasmania, Australia.

Phone: +61 422 270 196
Email: hello@brodypage.com